Brand-Book in the Brand Management System: its Structure, Meaning and Role
نویسندگان
چکیده
The article discusses the role and importance of brand book in branding system. structure its key elements are considered separately. types brand-books - logobook, standard, guideline complex brand-book. ways developing given, depending on scale industry affiliation company. world’s leading companies corporate style identity analyzed context book.
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ژورنال
عنوان ژورنال: SHS web of conferences
سال: 2023
ISSN: ['2261-2424', '2416-5182']
DOI: https://doi.org/10.1051/shsconf/202317205025